Less managing.
More moving.
A calmer place for small teams to plan projects and keep work moving.
relay / workspace
THE NEW ADVERTISING CHANNEL
INDEPENDENT. SPECIALIZED. EARLY.People don't justsearch anymore.They ask AI.
Advertise where the
conversation happens.
DORADS helps businesses create, launch and optimize advertising campaigns inside ChatGPT.
Your advertising budget is paid directly to OpenAI.
DORADS charges separately for strategy and campaign management.
THE CONVERSATION IS THE CONTEXT
A new place to be discovered
SEPARATE FROM THE ANSWER
Less managing.
Illustrative exampleIndependent answer. Separate ad.
+ Relevant moments.
New possibilities.
New possibilities.
STRATEGY / CREATIVE / CAMPAIGNS / OPTIMIZATIONSCROLL TO EXPLORE
01 / A NEW MOMENT
Search changed.
Advertising is changing with it.
People increasingly use AI to research products, compare options, understand problems and make decisions. ChatGPT Ads creates a new advertising opportunity inside that journey.
A question is more than a keyword.
01Conversation“Here's what I need…”
02IntentA richer understanding
03ExplorationOptions come into focus
04Sponsored placementA relevant opportunity
Advertising is separate from the assistant's response. Delivery is determined by OpenAI's advertising system.
02 / A DIFFERENT KIND OF RELEVANCE
This isn't another
keyword ad platform.
When people can explain what they need, the context changes. Your campaign should, too.
01
Conversational
intent
People express what they actually need in natural language.
A need, a constraint, a use case. All in one conversation.
02
The moment
of decision
Advertising can appear while users are researching, comparing and deciding.
Be present in a new environment for discovery.
03
Context, not
just keywords
Relevance can draw on conversation context, landing pages, ad copy and advertiser-provided context hints.
Context hints describe relevant situations. They do not guarantee placement.
04
A new
channel
Another channel alongside search, social and display.
Different environments. Complementary opportunities.
03 / THE AD EXPERIENCE
A conversation.
A relevant moment.
Your opportunity.
See how advertising can fit into the conversation.
Illustrative examples. Fictional advertisers and original imagery. Ads are separate from the answer and do not influence it.
CONVERSATION STUDY 01 / 03
SPONSORED PLACEMENT
Simple invoicing for growing businesses
Create invoices, track payments and keep everything organized in one place.
/ Useful answers stay independent. Sponsored content stays labeled.
04 / THE DORADS METHOD
We handle the
entire campaign.
Strategy. Creative. Launch. Improvement.
We manage the advertising operation, from the first brief to the next iteration.
Start with the business.
Build around real intent.
A CONNECTED PROCESS
01Strategy
+
Understand the business, products, customers and goals. Set a clear starting point for the channel.
02Intent Mapping
+
Identify the conversations, needs and use cases where the offering may be relevant.
03Campaign Architecture
+
Structure campaigns, ad groups and context hints. Give each creative a clear purpose.
04Creative Production
+
Create multiple titles, descriptions and visual variations built around distinct customer needs.
05Launch
+
Prepare and launch campaigns through your own Ads Manager account, subject to account access, eligibility and ad review.
06Optimization
+
Monitor performance and continuously improve campaigns and creatives. Learn from the signals, refine the next step.
05 / THE CREATIVE ENGINE
One message
isn't enough.
We create multiple distinct messages around your product so the advertising system has more opportunities to find relevant moments.
ONE PRODUCT
FlowBooksFictional invoicing software
FIVE WAYS TO TELL THE STORYFlowBooks
From finished work
to sent invoice.
Create a clear, professional invoice in a few simple steps. Get back to the work you love.
Different messages, not duplicated ads. Performance and delivery are never guaranteed.
06 / BUILT FOR THE ENVIRONMENT
A different kind of advertising
requires a different kind of agency.
project management software▏
- Search query
- Keywords
- Search results
- Text ad
“What works for a remote team
of five, without the complexity?”
of five, without the complexity?”
- Natural-language need
- Conversation context
- Intent
- Sponsored placement
Different environments. Different campaign thinking. Both can have a place in your marketing mix.
07 / WHO IT'S FOR
For businesses ready
to enter what's next.
From a focused software product to a growing consumer brand. Start with a clear offering and a willingness to learn.
01
SaaS
02
E-commerce
03
Consumer brands
04
Travel
05
Education
06
Professional services
07
Local businesses
08
Digital products
Campaign eligibility depends on OpenAI's current advertising policies, supported locations and categories. We check eligibility before launch.
08 / CLEAR BY DESIGN
Your budget.
Your account.
Your control.
Your advertising budget stays under your control.
Your advertising account and payment method remain yours. Your media budget is paid directly to OpenAI. DORADS manages campaigns through authorized account access.
We never need to hold your advertising budget.
THE CLIENTYouYour account. Your payment method.
01
OpenAI
Advertising spendPaid directly by you02
DOR/ADS
Strategy + managementA separate, transparent fee No shared passwords. No media budget middleman.
09 / A CLEAR STARTING POINT
Enter the channel.
With a plan.
Start with a launch. Keep learning with ongoing management. Scope and final pricing are agreed before any work begins.
Launch
THE FIRST STEPFor businesses entering ChatGPT Ads.
Starting at
₪990one-time setup
- Advertising strategy
- Initial campaign structure
- Intent mapping
- Context hints
- Initial creative variations
- Campaign launch
Managed
THE NEXT CHAPTERFor businesses that want ongoing campaign management.
Starting at
₪1,490/ month
- Campaign optimization
- Creative testing
- New ad variations
- Budget monitoring
- Performance reporting
- Ongoing campaign management
Advertising spend is not included and is paid directly by the advertiser to OpenAI.
Final scope, applicable taxes and service terms are confirmed in your proposal. Campaign availability and approval are subject to OpenAI's policies.
10 / GOOD QUESTIONS
Let's make
it clear.
New channel.
Clear expectations.
What are ChatGPT Ads?
ChatGPT Ads are clearly labeled sponsored placements shown separately from ChatGPT's answers in supported experiences. Availability, formats and advertiser eligibility are determined by OpenAI and can change.
How are ChatGPT Ads different from Google Ads?
Traditional search advertising often starts with a search query and keywords. ChatGPT advertising sits in a conversational environment, where relevance can draw on the conversation, ad content, landing pages and context hints. They serve different environments; one is not universally better than the other.
Can DORADS guarantee that my ad appears for a specific question?
No. Advertising delivery depends on OpenAI's advertising system and multiple relevance signals. Context hints can help describe relevant conversation types but do not guarantee placement in a specific conversation.
Does advertising influence ChatGPT's answers?
No. Advertising is separate from ChatGPT's answers. Sponsored placements should not be presented as influencing the assistant's response.
Do you need my credit card?
No. Your payment method remains in your own advertising account. Your advertising spend is paid directly to OpenAI. Please never send us passwords or card details.
What does DORADS charge for?
Strategy, campaign architecture, creative production, setup, management and optimization. The selected scope is confirmed in your proposal, separately from media spend.
Is DORADS part of OpenAI?
No. DORADS is an independent advertising agency specializing in campaigns on ChatGPT and is not affiliated with or endorsed by OpenAI.
THE NEXT CONVERSATION STARTS HERE
The next advertising
channel is already here.
Be one of the businesses learning how to use it early.
Strategy. Creative. Campaigns. Optimization.
All managed by DORADS.